Trust & publication

Editorial Policy

How Top Gear Blog plans, writes, reviews and updates car detailing content.

Our editorial purpose is to help readers make safer, more informed decisions about vehicle appearance care. We prioritise reader usefulness over advertising opportunities and do not create pages solely to host ads.

Topic selection

Articles are selected around distinct ownership problems: safe washing, paint correction, protection choices, material care, seasonal exposure, maintenance frequency and service comparisons. We avoid duplicating one article across multiple near-identical keyword variants.

Evidence and claims

We avoid fabricated statistics, fake reviews, invented technicians and unsupported first-hand testing. Where a future article relies on a manufacturer’s technical claim, the claim should be attributed and not broadened beyond what the source supports.

Commercial influence

Advertising, sponsorship or affiliate relationships added later must be disclosed. Commercial relationships should not determine conclusions or prevent criticism of a product category.

Updates

Material changes to product guidance, regulation or technical understanding should trigger review. Corrections are handled under the Corrections Policy.